If you’ve been following my blog, you’ve probably realized I’ve been slacking a bit on entries and missing a few Tasty Tuesdays. Well, it’s all for a good reason…
I’ve started a new gig – my own business, actually – that I’m REALLY excited about!
After spending some time focusing on Chloe, my health and figuring out what I really wanted to do with my life, I’m excited to finally tell you guys what I’ve been up to these past few months…
I’ve started my own social media marketing firm – check it out here!
With a new website launched, 3 clients I really believe in, and some promising initial results, I can proudly say that this newest “baby” of mine is growing at full speed.How did this all happen? Well, with 10 years marketing expertise working with brands like Hyatt, Sprint and NASCAR, I decided I wanted to get back into the workforce but on my own terms. I was looking for a new role that would allow me to build on my strengths and professional background BUT would also allow me a lot of flexibility. Oh, and I wanted to have a lot of fun doing it. Sounds kind of dreamy, right?!
Well, I can tell you that this type of position isn’t out there in a traditional sense (or at least I didn’t find it!) so I decided to create it on my own. So far, it’s been the most challenging and rewarding job I’ve ever had and I’m super excited for what the future holds.
So, what makes this new gig so great?
As many moms can relate, there’s nothing I value more right now than flexibility. With a 1 year old, medical appointments, volunteer commitments, and a social life, it’s so nice to pick and choose when you work. It allows me to prioritize the other commitments and still make time to work every day.
2. My job is FUN!
The fundamentals of marketing are the same from channel to channel, but social media can be powerful and yes, a lot of fun! Instagram, which is my main focus, is an ideal choice for lifestyle brands to connect with a younger demographic and highlight their products and services in an enticing, natural way. Brands can stay top of mind every day with posts that engage customers in an authentic conversation and I love facilitating that.
Last year, I started using Instagram regularly to promote my blog and my MS community involvement (see above). During that time, I grew my own social footprint to almost 10,000 people – over 4,700 of which are on Instagram. My network includes more than just my former classmates but those who share my role as a mom and a connection with MS. I use the same marketing principals to help brands expand their existing customer base and engage with relevant followers with similar interests. This create leads and in turn loyalty over time.
3. I love the brands I work with!
No, really. This may sound a little cheesy, but I wanted to work for brands that I use myself and believe in. It’s so much easier (and more authentic) to market a product or service that you can vouch for. Huge shout out to Monograms on Webster, Mr. Dave Music, and The Pat Touch for trusting me to help grow your businesses.
Although I haven’t been doing this for very long, I’m really loving it and feel fortunate to be working with clients that inspire, influence and keep me motivated. I also believe in the people behind the brand. This is a new concept for me since I’ve always worked for big brands where I never saw the difference I was making or who it was affecting. Working for real people who manage their own business makes me want to work that much harder to help them succeed. Plus, I’m seeing the results roll in which I know will directly benefit my clients.
Check out my new site here (I still can’t believe I figured out how to put it together – ha!) and if you have a business which needs to step up its social game, let’s have coffee and chat! I’d love to help.
Thanks for your continued support!
A special thank you to Minimal Photo by Allison Rose for these great shots. I highly recommend Allison as a lifestyle and family photographer.